Nice to meet you! I’m Hannah Yang, a process-obsessed digital marketer striving to enable organizations to do well and do good.

 

Northwestern University Lakefill, June 2022

I graduated from Northwestern University in June 2023 with a B.S. in Communication Studies, minor in Entrepreneurship, and a certificate in Integrated Marketing Communications (IMC).

My life’s guiding principle is to leave everything better than I found it. I’m a proactive process optimizer who is always trying to find the best way to do things. Whether by reallocating resources, adopting new tools, or identifying opportunities for automation, my goal is to enable my team to achieve more using the same (or fewer!) resources.

My philosophy of doing ‘more’ applies to marketing as well. As an industry built on persuasion and understanding people’s needs and motivations, I believe marketers should look beyond driving short-term sales. Marketing insights can inform the design of human-centered products that improve people’s lives and lead the behavioral and cultural changes required to advance society’s most important movements.

Outside of work, I’m in perennial pursuit of an interesting and joyful life. I read, run, dance, try new restaurants, travel (I’ve been to 24 countries—and counting!), wander around art museums, test out cool new apps and digital tools, and stay in the loop of sustainable fashion… among other miscellaneous endeavors.

Education

Sep 2020 - Jun 2023 — Northwestern University, B.S. Communications

Aug 2014 - Jun 2020 — Stanford Online High School

Career

May 2024 - Present — Open Philanthropy, Business Operations

Aug 2023 - May 2024 — WuXi AppTec, Marketing

Jun 2022 - Sep 2022 — Uber, Performance Marketing

Jun 2021 - Jun 2022 — Boston Consulting Group, Global Marketing


How can I help you?

Digital Marketing

Event Management

Team Development / Mentorship

Marketing Analytics / SQL

Project Management

Design Thinking

Writing / Editing

HTML / CSS